Fuel Better Brand and Marketing Outcomes Using Ethnography and Design Thinking
The insights gathering tool that fuels design thinking and leverages a human-centered approach to achieve deeper branding and marketing impact.
LEARN HOW DESIGN THINKING DRIVES MORE IMPACTFUL BRANDING, MARKETING, PATIENT ENGAGEMENT, STAKEHOLDER EDUCATION, AND PATIENT EXPERIENCES.
LIFT anthropologists and strategists will share examples of ethnography and design thinking at work within the context of a real case study focused on a healthcare system in southern Delaware. Learn important tips for gathering and exploring insights through the lens of design thinking to create more compelling marketing strategies.
YOU WILL LEARN:
The value of natural and strict observation—and how to apply these techniques
The difference between knowing and understanding patients—and how to bridge the gap
What real patient examples of ethnography at work look like
The role you play as a marketer in the patient experience
How the voice of your brand intersects with the experience patients have of your brand
How to plan and host a design thinking workshop at your hospital
You will receive real guidance and insights into how ethnography and design thinking work. You will see practical applications of how one system leverages these tools to create powerful branding, marketing, and patient education programming that delivers on the business and clinical demands—demands we all face in today's healthcare marketing landscape.
TAKE A DIVE INTO A WOMEN’S HEALTH SERVICE LINE CASE STUDY TO DISCOVER:
How ethnography can be applied at your hospital
Persona development tips
What makes for great journey mapping
How to align patient journeys to marketing cycles
How to find where brand intersects with the patient
Ways to create a hub-and-spokes content strategy that won’t break the bank
How to tap into the true voice of the community you serve
DATE AND TIME
October 16, 2019 @ 1:00pm ET / 10:00am PT (registration link below)
MEET THE PRESENTERS
Founder & CEO
David is a healthcare entrepreneur, anthropologist, and design, strategy, and marketing professional—his passion is human engagement and consumer behavior. David's career spans nearly 30 years in the healthcare delivery and patient education spaces. David studied linguistics (a sub-study of anthropology) and was a member of the noted research study called Project Chantek, an ape language acquisition study conducted in collaboration with UT Chattanooga and The Yerkes National Primate Research Center at Emory University.
VP of Insights
Matt is a healthcare anthropologist and health consumer research expert with more than 15 years of experience in qualitative health insights and ethnography. He specializes in the analysis and interpretation of patient and stakeholder behavior and is passionate about cultural lifestyle and how this affects healthcare decisions and processes. He holds a B.A. in Social Anthropology from Harvard College.