MEET OUR TEAM.

We are dedicated to excellence and are willing to do the difficult work our clients expect of us. But don’t just take our word for it, get to know us and learn what we bring to the table!

LIFT IS PEOPLE. 

We are relentlessly curious marketing experts, designers, artists, brand strategists, anthropologists, entrepreneurs, journalists, content developers, documentary filmmakers, strategists, scientists, public health advocates, ethnographers, and design thinkers. 

We enjoy the challenges of working in the largest and most disrupted industry in the world. We are dedicated to excellence and are willing to do the difficult work our clients expect of us. But don’t just take our word for it, get to know us and learn what we bring to the table!

DAVID MCDONALD, FOUNDER AND CEO   David is primarily focused on the strategic vision and business growth of LIFT. As a healthcare entrepreneur, anthropologist, and design, strategy, and marketing professional—his passion is human engagement and consumer behavior. David's career spans nearly 30 years in the healthcare delivery and patient education spaces.

DAVID MCDONALD, FOUNDER AND CEO

David is primarily focused on the strategic vision and business growth of LIFT. As a healthcare entrepreneur, anthropologist, and design, strategy, and marketing professional—his passion is human engagement and consumer behavior. David's career spans nearly 30 years in the healthcare delivery and patient education spaces.

DAVE CHLASTOSZ, EVP AND PARTNER   Dave helps manage day-to-day operations, with a focus on organic business growth, business development, and P&L management. For LIFT's clients, Dave focuses his talents on content innovation, and brand strategy. Dave comes to LIFT with more than a decade of strategic leadership experience, supporting numerous Fortune 100 marketing programs.

DAVE CHLASTOSZ, EVP AND PARTNER

Dave helps manage day-to-day operations, with a focus on organic business growth, business development, and P&L management. For LIFT's clients, Dave focuses his talents on content innovation, and brand strategy. Dave comes to LIFT with more than a decade of strategic leadership experience, supporting numerous Fortune 100 marketing programs.

VICTORIA CARLSON, CREATIVE DIRECTOR   Victoria develops original design concepts and stories, global marketing and branding programs, and oversees multiple projects through execution. She is an award-winning design professional with over 20 years strategic and marketing experience, and an adjunct professor of design at Southern Adventist University.

VICTORIA CARLSON, CREATIVE DIRECTOR

Victoria develops original design concepts and stories, global marketing and branding programs, and oversees multiple projects through execution. She is an award-winning design professional with over 20 years strategic and marketing experience, and an adjunct professor of design at Southern Adventist University.

BRITTANY LAWSON, ASSOCIATE GRAPHIC DESIGNER   Brittany is a graphic designer with a background in branding, editorial, and UI/UX design. She holds a B.F.A. in Graphic Design from Southern Adventist University, where she also worked as a Creative Content Manager. Through her work, Brittany strives to create memorable visuals that inspire action, improve lives, and elevate brands.

BRITTANY LAWSON, ASSOCIATE GRAPHIC DESIGNER

Brittany is a graphic designer with a background in branding, editorial, and UI/UX design. She holds a B.F.A. in Graphic Design from Southern Adventist University, where she also worked as a Creative Content Manager. Through her work, Brittany strives to create memorable visuals that inspire action, improve lives, and elevate brands.

IAN CHUANG, MD, MEDICAL ADVISOR OF-COUNSEL   Dr. Chuang comes to LIFT with an extensive background in applied healthcare informatics, especially in the areas of controlled medical terminology (CMT), knowledge representation, clinical decision support (CDS) and analytics. He is passionate about consumer decision support, patient experience, and the value of a human-centered design in healthcare.

IAN CHUANG, MD, MEDICAL ADVISOR OF-COUNSEL

Dr. Chuang comes to LIFT with an extensive background in applied healthcare informatics, especially in the areas of controlled medical terminology (CMT), knowledge representation, clinical decision support (CDS) and analytics. He is passionate about consumer decision support, patient experience, and the value of a human-centered design in healthcare.

DIANE MCDONALD, FOUNDING PARTNER   Diane is LIFT's Human Resources director and is focused on helping LIFT team members understand the truth about their behaviors and interests. She loves digging deep to help clarify what makes people tick, as well as facilitating open dialogue around the hopes, fears, dreams, and realities of the human condition.

DIANE MCDONALD, FOUNDING PARTNER

Diane is LIFT's Human Resources director and is focused on helping LIFT team members understand the truth about their behaviors and interests. She loves digging deep to help clarify what makes people tick, as well as facilitating open dialogue around the hopes, fears, dreams, and realities of the human condition.

CHRIS SNELL, EXECUTIVE ADVISOR OF-COUNSEL   An advertising veteran and co-founder of one of the worlds most respected agencies serving the healthcare space, Chris works closely with LIFT’s leadership team to drive business development and growth initiatives in the life science space—particularly in the arenas of pharmaceuticals and biotechnology. He also holds a co-chair seat on the company’s executive advisory board.

CHRIS SNELL, EXECUTIVE ADVISOR OF-COUNSEL

An advertising veteran and co-founder of one of the worlds most respected agencies serving the healthcare space, Chris works closely with LIFT’s leadership team to drive business development and growth initiatives in the life science space—particularly in the arenas of pharmaceuticals and biotechnology. He also holds a co-chair seat on the company’s executive advisory board.

KATIE CLEM, STRATEGIC ACCOUNT MANAGER   Katie works alongside clients, as well as the management and design teams, as a strategic thinker, problem solver, and project manager. She brings to LIFT extensive experience in education, content development, communications, and project management. She holds a B.A. in Political Science and has channeled her experience into a passion for creative solutions and innovative ideas.

KATIE CLEM, STRATEGIC ACCOUNT MANAGER

Katie works alongside clients, as well as the management and design teams, as a strategic thinker, problem solver, and project manager. She brings to LIFT extensive experience in education, content development, communications, and project management. She holds a B.A. in Political Science and has channeled her experience into a passion for creative solutions and innovative ideas.

LAUREN SURMANN, GRAPHIC DESIGNER  With experience in large format advertising, editorial design, motion graphics and social media applications, Lauren brings over 10 years of graphic design experience to LIFT. She has a B.F.A. in Graphic Design from Andrews University in Berrien Springs, Michigan. Her passion for visual design and brand development show in the versatility she brings to the team, and she possesses a constant drive to learn and grow while inspiring others to do the same.

LAUREN SURMANN, GRAPHIC DESIGNER
With experience in large format advertising, editorial design, motion graphics and social media applications, Lauren brings over 10 years of graphic design experience to LIFT. She has a B.F.A. in Graphic Design from Andrews University in Berrien Springs, Michigan. Her passion for visual design and brand development show in the versatility she brings to the team, and she possesses a constant drive to learn and grow while inspiring others to do the same.

LUCILE LUTTRELL, BOOKKEEPER   Lucile is an experienced office manager and bookkeeper responsible for helping LIFT run at peak efficiency by managing the financial side of the business. She joined the team in 2016.

LUCILE LUTTRELL, BOOKKEEPER

Lucile is an experienced office manager and bookkeeper responsible for helping LIFT run at peak efficiency by managing the financial side of the business. She joined the team in 2016.

BRIAN SHAKLEY, EVP AND PARTNER   Brian helps manage day-to-day operations, with a focus on client services and account management. He is also a photojournalist and ethnographic filmmaker at heart and contributes to LIFT’s insights and storytelling work in the field helping to uncover the human truths that inform brand and voice.

BRIAN SHAKLEY, EVP AND PARTNER

Brian helps manage day-to-day operations, with a focus on client services and account management. He is also a photojournalist and ethnographic filmmaker at heart and contributes to LIFT’s insights and storytelling work in the field helping to uncover the human truths that inform brand and voice.

MATTHEW BRADLEY, VICE PRESIDENT - INSIGHTS   Matt is a healthcare anthropologist and health consumer research expert with more than 15 years of experience in qualitative health insights and ethnography. Matt specializes in the analysis and interpretation of consumer behavior and cultural lifestyle, and how this affects the purchase and use of various products and services. He holds a B.A. in Social Anthropology from Harvard College.

MATTHEW BRADLEY, VICE PRESIDENT - INSIGHTS

Matt is a healthcare anthropologist and health consumer research expert with more than 15 years of experience in qualitative health insights and ethnography. Matt specializes in the analysis and interpretation of consumer behavior and cultural lifestyle, and how this affects the purchase and use of various products and services. He holds a B.A. in Social Anthropology from Harvard College.

PHIL SIMONS, STRATEGIC ACCOUNT MANAGER   Phil works out of LIFT's Research Triangle Park (Raleigh) office and is responsible for managing and planning a variety of accounts and projects in the life science industry. He has a passion for insights-driven brand development and a deep curiosity for how it can enrich consumer experiences. He holds B.A.s in advertising and political scientists from the University of North Carolina at Chapel Hill.

PHIL SIMONS, STRATEGIC ACCOUNT MANAGER

Phil works out of LIFT's Research Triangle Park (Raleigh) office and is responsible for managing and planning a variety of accounts and projects in the life science industry. He has a passion for insights-driven brand development and a deep curiosity for how it can enrich consumer experiences. He holds B.A.s in advertising and political scientists from the University of North Carolina at Chapel Hill.

JEAN GUY BLAIS, PhD, PSYCHOMETRICIAN   Jean Guy's primary area of focuses in the use of measurement in social sciences and education. He comes to LIFT with extensive experience in statistical modeling and analysis, learning assessment, indictor identification, and research design. He is the main author or co-author of 135 papers and more than 20 published research reports. He earned his PhD from the University of Montreal, where he also earned his Master's in statistics and Bachelor's in mathematics.

JEAN GUY BLAIS, PhD, PSYCHOMETRICIAN

Jean Guy's primary area of focuses in the use of measurement in social sciences and education. He comes to LIFT with extensive experience in statistical modeling and analysis, learning assessment, indictor identification, and research design. He is the main author or co-author of 135 papers and more than 20 published research reports. He earned his PhD from the University of Montreal, where he also earned his Master's in statistics and Bachelor's in mathematics.

YOU?    Click here  to learn about openings on our team!

YOU?

Click here to learn about openings on our team!