33 questions we ask ourselves to create the most comprehensive human-centric personas


Creating personas for your marketing team can be tough. Creative block is real, and it can be a uncomfortable feeling when that blank persona template stares back at you. Here are 33 questions you can ask yourself to get your brain going again.

Crafting healthcare personas is a key step in developing an authentic marketing voice for your organization. They can help guide your strategy, spark creative ideas, or simply help you keep the focus on your audience.Personas aren’t just related to demographics. While things like age, gender, and income are important, they often play a secondary role in a person’s decision-making. Think about it—when was the last time you decided to do something because of how old you are?

When you’re building a persona, consider information beyond demographics. Think about their background, beliefs, values, motivations, job, marital status, children, faith, hobbies, strengths, weaknesses, and perception of health and wellbeing.

It’s a lot to keep in mind, and it’s easy to get lost—we certainly do sometimes. Instead of trying to remember everything, we ask ourselves these 33 questions:

1. How would we describe this person if we were a family member, friend, or neighbor?

2. What’s their name?

3. How old are they?

4. Where do they live?

5. Who is a part of their family?

6. Are they married, single, in a relationship?

7. What’s their education?

8. What do they do for a living?

9. What are their beliefs, values, and motivations?

10. What's their personal life like?

11. What’s their culture or heritage?

12. How social are they?

13. What’s their professional life like?

14. What gives them fulfillment?

15. What makes them happy, sad, stressed, or frustrated?

16. What roles do they play in their home? Or outside of their home?

17. To whom are they important?

18. How would friends or family describe them?

19. What’s their personality like?

20. What do they enjoy doing?

21. What’s their level of physical fitness?

22. What’s their health like?

23. How’s their physical, mental, and emotional states?

24. What are their goals and struggles?

25. What do they worry about?

26. What have they overcome in their life?

27. Who do they trust?

28. Who supports them?

29. Who do they go to for advice?

30. What are their trusted sources of information?

31. What is their experience with technology?

32. What’s their ‘healthy’?

33. What does ‘wellness’ mean to them?

What questions do you ask yourself when building a healthcare persona?

Dave ChlastoszComment