E-Book: The LIFT Guide to Building Effective Healthcare Marketing Personas

Despite the fact that the human condition is at the center of everything you do, the truth is that without insights it can be difficult to create truly human-centered marketing in healthcare.

Personas, or consumer profiles, can be powerful tools for building an effective sales and marketing strategy or creating the perfect product. Personas help you understand what patients, providers, and caregivers may THINK, FEEL, AND DO when engaging with your healthcare organization. Having established personas makes it easier to understand, embody, and contextualize the points of view of others, and to identify issues and opportunities for improving healthcare interactions. Personas also humanize the process and help to generate compelling narratives that reflect the people you serve.

Using personas can be challenging, especially if your team has no experience of them. We created this guide to be helpful for both new healthcare marketers just learning the trade and veterans who might want to brush up on the technique.

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Dave Chlastosz