A Better (and Smarter) Approach to Nurse Recruitment
Article
One in three registered nurses who provide direct patient care may quit their jobs in the next year. That little fact is from a recent survey by McKinsey & Company, as reported in Beckers Hospital Review in February of 2023. From our experience at LIFT Healthcare, when it comes to nurse attrition, it appears that there are three things causing nurses to leave the bedside.5 minute read
Featured
Featured
Featured
Article
Elevate Your Healthcare Marketing & Content with Mixed Methods Research
Mixed-methods research can be a boon for helping healthcare marketers truly understand a person’s behavior and then crafting health content and marketing stories with the right patient populations. Learn how.
4 minute read
Article
3 Components of a Mission-Driven Hospital Marketing Mindset
Are your objectives aligned with the priority of improving the health and well-being of the community? Or, are you just driving the best patients to the right service lines with little understanding of the human condition at ground level? Consider the following.
5 minute read
Article
Is Your Healthcare Marketing Agency Aligned With Your Mission?
Hospitals and health systems across America are facing (or will soon face) an important moment in how they approach healthcare marketing. The driving force behind this moment is the need—or better stated, the imperative—to understand and empower the diverse people and communities we are charged with caring for while not losing sight of the imperative to drive positive business outcomes for the brand.
3 minute read
Video
Gaining a Deeper Understanding of Opioid Abuse in the Context of Public Health
Using ethnographic film-making techniques, two LIFT healthcare anthropologists interviewed those impacted by drug use in the community and those seeking to make a difference in their lives.
9 minute read
Video
Using Stories to Achieve Patient-Centered Service Line Marketing
When you take the time to listen to your patients, great things can be accomplished. See how LIFT brought one patient's story to LIFE to create truly human-centered healthcare marketing.
2 minute read
White Paper
Using Real-World Qualitative Evidence to Illuminate the Patient Voice
In this informative white paper, learn how we use ethnography and the protocols of design thinking to document the unique perspectives of patients, caregivers, and clinicians, and to help our partners gain a deeper understanding of important patient-focused realities.
1 minute read
Article
How Community-Based Marketing Aligns Healthcare Messaging with Patient Experience
The most important social network for your hospital isn’t online. It’s in your community. Learn how you can tap into often overlooked insights by adding qualitative research methods to your market research toolkit.
2 minute read
Article
Give Your Data a Voice: How to Contextualize and Enrich Healthcare Market Research
Are there unseen factors undermining your hospital’s marketing strategy? Learn how qualitative healthcare insights can illuminate blindspots.
6 minute read
Article
How Patient-Centered Design Thinking Unites Diverse Healthcare Stakeholders
Design thinking allows healthcare stakeholders from pharma, hospitals, and insurance companies to coalesce around the patient. Find out how.
5 minute read