Lunch & Learn

The Importance of Ethnography & Design Thinking in Patient Experience, Patient Education, and Brand Marketing

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COMPLIMENTARY WORKSHOPS FOR HEALTHCARE PROFESSIONALS

An on-site educational experience designed to teach you and your colleagues the fundamentals of ethnography and design thinking.

WHAT IT LOOKS LIKE

In this informative and interactive workshop, you and your colleagues will gain crucial intelligence that will give you and your organization an important edge in the work you do as healthcare professionals.

LIFT is a fresh, and dynamic healthcare insights, design, marketing and patient education agency teeming with empathy and creative capabilities that are brought to life through the lens of design thinking. Founded on the belief that human realities are the driving force in better healthcare experiences and healthier outcomes, we have set our foundation on anthropology and design thinking as the driving principles of how we engage our clients and the world around us.

Learn first-hand how LIFT champions the patient voice in building stronger brand stories. And, put design thinking to work for you organization to create stronger patient (and HCP) marketing, education, and empowerment programming for the brands you manage.

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LEARN ABOUT

  • The Empathic Triad

  • The LIFT Insights Canvas®
  • 6 Characteristics of Healthcare Ethnography

  • 5 Dimensions of Emotional Truth

  • 6 Stages of Ethnography for Healthcare

  • What is Design Thinking

  • Why Design Thinking is Important to Healthcare

  • How Design Thinking Works

  • Building a Culture of Design in Your Organization

  • 16 Tools of Design Thinking


WHO SHOULD ATTEND

Anyone in your organization who is interested in the patient voice as a component to the work they do in supporting the brands you have under development or in market and the work we do to educate and empower the patient experience.

WHAT WE NEED FROM YOU

8-24 of your colleagues
2-3 hours of your time
Conference room + A/V components

 

MEET YOUR HOSTS

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DAVID MCDONALD
FOUNDER + CEO

David is a healthcare entrepreneur, anthropologist, and design, strategy, and marketing professional—his passion is human engagement and consumer behavior. David's career spans nearly 30 years in the healthcare delivery and patient education spaces. David studied linguistics (a sub-study of anthropology) and was a member of the famed research study called Project Chantek, an ape language acquisition study at The Yerkes National Primate Research Center at Emory University.

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Matt BRadley
vP of insights

Matt is a healthcare anthropologist and health consumer research expert with more than 15 years of experience in qualitative health insights and ethnography. Matt specializes in the analysis and interpretation of patient and stakeholder behavior. He is passionate about cultural lifestyle and how this affects healthcare decisions and processes. He holds a B.A. in Social Anthropology from Harvard College.

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KATIE CLEM
design associate

Katie is a seasoned account strategist and marketing design executive with experience in healthcare, education, and client services. She works in the life sciences and healthcare space supporting strategy and implementation of targeted brands. In addition to understanding the life sciences space, Katie is the senior account manager for one of the world’s largest patient advocacy organizations—serving as a strategist and patient advocate for the longest-running longitudinal studies in rheumatic diseases in America.

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phil simons
design associate

Phil is a design, strategy, and marketing executive serving LIFT’s business development and go-to-market vision. He is passionate about design thinking and how healthcare brands can better engage, educate, and empower patients and HCPs through the lens of design and design thinking. Phil has worked on translational IP from outside the US, as well as fresh brand programming for lifestyle brands in the life sciences space.