If you are reading this, you likely know that healthcare consumers are now more complicated, connected, elusive, and accessible than ever before. The decisions that inform consumer behavior are complex, personal, and varied. Understanding the consumer journey is arguably the most important component to successful marketing. Add to that the fact that the decision-making process is often fueled by search & social and you have one heck of a challenge as a marketer.
This reality has obliterated conventional modes of consumer decision-making and healthcare marketing. The patient journey is now front and center to strategy—and that journey takes place across a multitude of channels within both on and offline environments—making it much more difficult to engage with and convert customers.
Mapping and understanding the consumer journey will set the stage for powerful results—and delivering requires a broad roster of talents and resource. This is why LIFT formed our Collaborative … to coordinate insight into a strategy that is informed by a single vision and that can deliver seamlessly across virtually any domain of marketing.
Who is The LIFT Collaborative?
Because you deserve a single and powerful strategic vision that is understood and championed by anyone who touches your brand or voice.
Think about it. In order to satisfy contemporary marketing imperatives, healthcare marketers must first and foremost understand the user journey(s) and especially where they intersect with those journeys. Once understood, you must then build and deploy a compelling voice—across multiple channels—that informs consumer behavior as well as business results.
The LIFT Collaborative brings an impressive blend of talent and competency to the table to design and build the most powerful, efficient, and relevant marketing programs in the industry.
We leverage this team to the distinct advantage of our clients.