The LIFT Collaborative

If you are reading this, you likely know that healthcare consumers are now more complicated, connected, elusive, and accessible than ever before. The decisions that inform consumer behavior are complex, personal, and varied. Understanding the consumer journey is arguably the most important component to successful marketing. Add to that the fact that the decision-making process is often fueled by search & social and you have one heck of a challenge as a marketer.

This reality has obliterated conventional modes of consumer decision-making and healthcare marketing. The patient journey is now front and center to strategy—and that journey takes place across a multitude of channels within both on and offline environments—making it much more difficult to engage with and convert customers.

Mapping and understanding the consumer journey will set the stage for powerful results—and delivering requires a broad roster of talents and resource. This is why LIFT formed our Collaborative… to coordinate insight into a strategy that is informed by a single vision and that can deliver seamlessly across virtually any domain of marketing.

Fueling Consumer Experiences

The LIFT Collaborative provides a comprehensive roster of talents and resources to activate successful marketing and brand strategies across any channel. The LIFT Collaborative fuels consumer experiences and marketing results by providing healthcare marketing, brand, & strategy executives with a single partnership designed to champion the power of the design thinking and the patient journey.

Through our Collaborative, we are able to seamlessly exploit the various intersections (consumer + brand) within the journey and across multiple channels. We build and deploy amazing brand and marketing programs using insights, design thinking, content, and other tools intended to help our clients and their brands establish relevance and a competitive edge in today’s healthcare landscape.

On & Offline Consumer Engagement Journey

Who is The LIFT Collaborative?

Lift1428 Logo

LIFT 1428

Voice. Design. Experience.

LIFT knows healthcare marketing, strategy, and content … it’s in our DNA.

Abeyon

Human Centered UI/UX Design.

Abeyon knows healthcare IT design and development.

Abeyon
Search Discovery Logo

Search Discovery

Analytics. Target. Search. Discovery. SEO & SEM Experts

First Adobe Analytics specialized partner in North America.

Brandism

Defining brand purpose and creating brand-empowering stories for pharma. Beyond science. Beyond selling. Beyond belief.

Brandism is the new agency model for BioPharma branding that prepares your brand to navigate the new healthcare ecosystem.

Brandism

The LIFT Collaborative is capable of bridging the art of content with the science of marketing—from a single strategic POV. Our clients love that.
—Mallesh Murugesan, CEO / Abeyon Technology

The LIFT Collaborative is a comprehensive
contemporary
healthcare marketing agency…

Offering a full suite of insight, anthropology, design, strategy, IT, brand, content, and marketing services to healthcare companies seeking to champion a contemporary marketing strategy grounded in human-centered design.

As a healthcare marketer and strategist you can’t form a stronger partnership with a single marketing agency.
—Josette Galiano, Co-founder / The Institute of Healthcare Design Thinking

Why The LIFT Collaborative

Because you deserve a single and powerful strategic vision that is understood and championed by anyone who touches your brand or voice.

Think about it… in order to satisfy contemporary marketing imperatives healthcare marketers must first and foremost understand the user journey(s) and especially where they intersect with those journeys. Once understood, you must then build and deploy a compelling voice—across multiple channels—that informs consumer behavior as well as business results.

The LIFT Collaborative brings an impressive blend of talent and competency to the table to design and build the most powerful, efficient, and relevant marketing programs in the industry.

We leverage this team to the distinct advantage of our clients.

Every brand needs guiding principles. As part of the LIFT Collaborative, Brandism supports a new agency model for BioPharma branding that prepares your brand to navigate the new healthcare ecosystem. We don’t just know the journey, we work very hard to own and empower it.
—Jamie Cobb, CEO / Brandism

How Does The LIFT Collaborative Engage?

LIFT sells healthcare organizations end-to-end contemporary brand and marketing experiences—from insights, strategy and content to multi-channel content and message delivery (including IT design & build). LIFT provides a compelling and powerful solution to contemporary marketers seeking to demystify the patient journey and to leverage next generation healthcare marketing insights and programing into their business strategy.

LIFT engages at any level of entry—beginning with insights and ethnography and ending with creative content and marketing deliverables that range from film and digital tools to conventional direct marketing deliverables.

LIFT can engage on a single project—such as a product launch or a service line initiative—or a multi-level branding or marketing initiative.

LIFT (and the LIFT Collaborative) is a full service design and marketing agency.

LIFT would love the opportunity to earn your business. We are fresh, very smart, and hungry—we appreciate every opportunity we encounter.

LIFT provides healthcare marketers with a single partnership that provides healthcare IT, strategy, and content marketing expertise.
—Robert Rodereguez, VP Practice Management / Cantor Spine Institute

Say hello to the future of healthcare marketing—say hello to LIFT.

“Our design thinking capabilities and talents allow us to offer a differentiating value proposition that aligns the purpose of the brand with the content of the patient journey.”
—Chen Zhang, MPH — Design Leader / Lift1428

LIFT Collaborative: Insight

Insights. Designed.

The foundation of contemporary healthcare marketing.

In order to drive a purposeful customer experience, knowledge of the consumer journey must be brought together to form actionable insights that drive desired outcomes.

Brand. Designed.

Understanding the consumer journey empowers patient & consumer experiences.

Use is brand … and relevant creative builds a brand-empowering idea that will engage stakeholders with a voice that is as purposeful as it is authentic.

LIFT Collaboration: Brand
LIFT Collaboration: Storytelling

Storytelling. Designed.

Authenticity through a human-centered voice.

Telling livable stories and finding the authentic tone and message that will create a sustainable experience—on both sides of the transaction.

Content. Designed.

The substance of any healthcare conversation.

Content is what drives meaningful, relevant connections with patients and consumers—it is a mission-critical asset.

LIFT Collaboration: Content