BRINGING HEALTHCARE MARKETING TO LIFE, BY DESIGN

LIFT engages at any level of marketing—beginning with insights and ethnography and ending with creative content and marketing deliverables supported by thoughtful measurement, validation, and optimization strategies aligned with your organization’s goals and objectives.

Beebe Healthcare Ethnography

1. Walk the Path 

Walk the same journey as your consumers and patients to gain perspective and context.

  • Design Thinking
  • Extreme Stakeholder Empathy
  • Ethnography and Anthropology
  • Advocacy and Patient-Centeredness
PHiiT

2. Tell Livable Stories

Find the authentic tone and message that will create a sustainable experience.

  • Persona and Journey Map Exploration

  • Story Identification and development

  • Voice & Brand Story

  • Engagement & Experience Design

 

3. DESIGN HUMAN-CENTERED STRATEGIES

Design and implement strong strategies tailored to business and clinical goals.

  • Target Key Touchpoints

  • Embrace Multi-Channel Programming

  • Create Engaging Experiences

  • Drive Utilization & Profits

4. Focus on Success

Align LIFT work to fuel success of strategy and technology investments.

  • Strengthen Digital Tools

  • Focus on Results

  • Target Business KPIs

  • Contribute to Strong ROI

 

The Philosophy Behind the Method

At LIFT, we believe that the voice of your brand is inextricably linked to the experience of your consumers.

We leverage opportunities to engage at the intersection of voice and consumer experience by developing and implementing contemporary marketing strategies that deliver profound value to our clients and their brands.

Lift 1428 The Intersection of Voice and Experience
Experience Infographic