LIFT is devoted to crafting tools, content, and experiences that foster the adoption of design thinking into the business and culture of healthcare. Design is a powerful tool, and it is imperative to the future of human-centered care.
There are several ways LIFT can engage with you and/or your organization to advance strategy and shape culture to solve important problems through design thinking. The following tools and programs can be easily implemented inside your organization to provide profound and valuable insights that will help you become a more purpose-driven organization.
Change Your Environment, Change Your Mindset
Underneath piles of papers and post-its, there is a method to the madness and insights to be illuminated within Design Studio environments. These hands-on, iterative, and mindfully messy spaces foster an immersive experience—both intellectually and practically, functioning as a repository for research, questions, thoughts and ideas.
Design Studios are safe places to think outside the box and engage in design research activities—from participatory exercises to co-creative methods, mind-mapping and service blueprinting, persona development and user journeys.
Within these studio spaces, there is purposeful and strategic discussion, unconventional ideation, and imaginative exploration directed toward project objectives.
These environments support collaboration and questioning—asking the ‘why’s’ and ‘what if’s’ to identify opportunities for innovation from multiple points of view. They are saturated with materials for strategic problem seeking and solving.
Studio environments serve as a palpable translation of our thought process and thus create a frame of reference for discussion and collaboration.
In the LIFT Design Studio, we grapple with complexity and untangle insights to determine strategy and tactics for implementation.
LIFT embeds design studios within clinical environments as a means for challenging the conventional manner in which we solve problems in healthcare marketing and strategy. It’s no secret that the evolving healthcare landscape requires a new way of thinking. By positively disrupting ‘the way we’ve always done it’ through studio environments and practice, we can foster a new way to approach the challenges healthcare professionals face.
In a Design Studio, check convention at the door and be prepared to embrace the ambiguous nature of the design process. Guided by LIFT design strategy, research, and human science experts, you will harness design thinking to positively impact your marketing and business strategy.
Transform your internal culture and become a design thinking organization with LIFT’s energizing design thinking curriculum.