CULTURE. designed.

LIFT is devoted to crafting tools, content, and experiences that foster the adoption of design thinking into the business and culture of healthcare. Design is a powerful tool, and it is imperative to the future of human-centered care.

There are several ways LIFT can engage with you and/or your organization to advance strategy and shape culture to solve important problems through design thinking. The following tools and programs can be easily implemented inside your organization to provide profound and valuable insights that will help you become a more purpose-driven organization.

Things have changed—design thinking, blended with the proper balance of creativity and tactical capability, is the recipe for success. When done well, the results are stunning—more and more often innovative solutions are being tested and used, delivering remarkable ROI for hospitals willing to think differently. Together we can understand this space more thoroughly.— David C. McDonald, CEO and Founder, LIFT

LIFT Design Studio

 Change Your Environment, Change Your Mindset

Underneath piles of papers and post-its, there is a method to the madness and insights to be illuminated within Design Studio environments. These hands-on, iterative, and mindfully messy spaces foster an immersive experience—both intellectually and practically, functioning as a repository for research, questions, thoughts and ideas.

Design Studios are safe places to think outside the box and engage in design research activities—from participatory exercises to co-creative methods, mind-mapping and service blueprinting, persona development and user journeys.

Within these studio spaces, there is purposeful and strategic discussion, unconventional ideation, and imaginative exploration directed toward project objectives.


These environments support collaboration and questioning—asking the ‘why’s’ and ‘what if’s’ to identify opportunities for innovation from multiple points of view. They are saturated with materials for strategic problem seeking and solving.

Studio environments serve as a palpable translation of our thought process and thus create a frame of reference for discussion and collaboration.


By adopting the principles of design thinking, healthcare leaders, strategists, and marketers can transform their organizations to meet the demands of a new consumer-driven healthcare landscape.— Chen Zhang, MPH, Design Leader

In the LIFT Design Studio, we grapple with complexity and untangle insights to determine strategy and tactics for implementation.

LIFT embeds design studios within clinical environments as a means for challenging the conventional manner in which we solve problems in healthcare marketing and strategy. It’s no secret that the evolving healthcare landscape requires a new way of thinking. By positively disrupting ‘the way we’ve always done it’ through studio environments and practice, we can foster a new way to approach the challenges healthcare professionals face.

In a Design Studio, check convention at the door and be prepared to embrace the ambiguous nature of the design process. Guided by LIFT design strategy, research, and human science experts, you will harness design thinking to positively impact your marketing and business strategy.

LIFT Design Thinking Workshops

Transform your internal culture and become a design thinking organization with LIFT’s energizing design thinking curriculum.


Familiarize yourself and your team with the amazing world of design thinking as a business tool. 

This insightful and fun event is one of the best ways to introduce your team to the process, language, and tools of design. Hosted onsite and facilitated by a team of experienced designers and health experts, this program will leave you and your team feeling empowered and wanting more. Explore what design is, the tools of design thinking, and how design thinking can be used to seek and understand important problems that healthcare executives and clinicians face in today’s evolving consumer landscape.

Benefits and Value:

  • Learn and understand design principles.
  • Learn tools and protocols of design.
  • Learn how to use design tools to reexamine the work you do.


Learn and explore different frameworks for understanding how consumers can interact with your organization.  

See your world through a different lens after this engaging and enlightening program. Design affects everything we do—participate in a deep exploration into experience and interaction to understand and explore the relevance of your hospital or health system to the everyday lives of consumers.Digging deeper into the “nuts and bolts” of design will empower you and your team to advance the effectiveness of your marketing and strategy efforts. Leverage different frameworks for design to enhance business results and impact priorities both inside of your organization and in the communities you aim to serve.

Benefits and Value: 

  • Simplify how you and your team view the complex nature of design.
  • Gain a profoundly simple way of seeing the world and addressing your work.
  • Increase the depth of your design thinking skills and sharpen your leadership skills.


Learn and explore the foundational processes of design thinking. 

This insight-fueled workshop will solidly frame the process of design and illuminate how design thinking can help innovation evolve inside your hospital. The design process enables an iterative approach to problem seeking and solving—this fun-filled workshop will put in place the tools and framework that you and your team will use time and time again as you spread the use of design thinking across your enterprise.

Benefits and Value: 

  • Learn a simple and effective design roadmap that you can use over and over.
  • Understand how the tools and processes of design can purposefully come to life.
  • Refresh how you approach and frame business problems for better outcomes.


Explore your role as a designer in targeted subjects through the lens of design thinking. 

Through this highly interactive and immersive Design Studio session, you will engage in the design process and leverage its principles and tools to advance your approach to a custom topic or strategy. This program will leave you and your team with actionable takeaways to readily share and apply within your organization. Taking direction from you in selecting topics for exploration, we begin with an open discussion around current state issues that frame your selected topic.

Benefits and Value: 

  • Explore a topic of interest to your healthcare organization and gain important insights.
  • See how the tools and processes of design come to life in a purposeful environment.
  • Take a fresh approach to a topic that is important to you and your team.


All sessions can be customized to meet your organization’s unique needs.