Custom Content : : Stats & Facts

“Developing and honing a purposeful, long-term content strategy that strives for measurable consumer engagement results is really the only way to ensure that your hospital’s voice stands out from the glut of content cluttering the lives of every patient you serve.”

~Dave Chlastosz, EVP and Partner, LIFT

If that sounds complicated, it’s because it is.


pieces of content are shared each day.

SOURCE: Mark Schaefer : Content Shock

“84% of consumers acknowledge that custom content drives social media recognition and trust.”

SOURCE: 2016 B2B Forum Research

90% of consumers find custom content useful.

SOURCE: 2016 B2B Forum Research

78% of CMOs believe custom content is the future of marketing.

SOURCE: DemandMetric 2016 /

19.7% vs 2.5%

Year-over-year growth in unique site traffic is 7.8x higher for strategic content leaders compared to followers.

SOURCE: Aberdeen 2016 /

2.9% vs 0.5%

Website conversion rate is nearly 6x higher for strategic content marketing adopters than non-adopters.

SOURCE: Aberdeen 2016 /

25% of B2C marketing budgets are spent on content marketing
(not including staff).

SOURCE: Content Marketing Institute, 2015

Content is a commodity.

Strategically aligned content is not.