Understanding the needs and motivations of primary care consumers across a broad swath of Appalachian America.
Understand both the internal and external perception of the women’s health experience in the community that the client serves.
To better understand the perceptions and expectations of healthcare consumers related to the cardiology service line and the driving factors for choosing cardiovascular care.
The lived experience of parents (and patients) In seeking and engaging in pediatric urgent care.
Envision an innovative way to engage with, educate, and empower consumers when making decisions around urgent/emergency care.
To understand the patient and caregiver impressions of (and willingness to use) the system’s services.
A contemporary approach to healthcare marketing that first and foremost seeks to understand the human going through the experience as the one and only true expert. Resulting in a blend of insights, strategy, marketing and measurement practices that are grounded in human understanding and high-value marketing data.
A person who leverages human understanding and high-value data to build marketing strategies and programs.
A person who creates content in a relevant voice that ensures patients choose your brand.
A person who proves their value to the C-suite by measuring effectiveness of marketing investments beyond clicks and impressions.
LIFT Healthcare offers innovative market research solutions designed to better understand the needs, motivations, and perceptions of key stakeholders throughout their engagement. We believe a human-centered approach to marketing and consumer engagement reveals ideas that facilitate patient-first messaging and experiences that are authentic.
In collaboration with partner teams and through the principles of design thinking, stakeholder insights are used to inform brand and service line strategies. This approach may involve statistical techniques, qualitative research methods and data visualization tools that translate insights into action.
Using an insights-first methodology and strategic business goals, an integrated approach to creative, content and media placement is developed to effectively engage desired audiences. A portfolio of omnichannel marketing tactics including programmatic, display, video, social media, and search marketing, plus a full-suite of traditional tactics, helps ensure alignment with learned audience behaviors.
LIFT’s unique approach to measuring ROI is powered by our exclusive marketing impact and measurement platform which leverages de-identified population data with individual tracking tags that allows us to truly measure the impact of marketing investments against revenue growth on any level.
