LIFT's Latest

Download Our Latest eBook

Learn seven strategic best practices rooted in design thinking that healthcare marketers can use to more effectively connect with and engage consumers on a human-to-human level.

Learn More

Custom Content

Making the Case for Custom Content

Custom marketing works! Here are some industry trends and facts.

Facts and Figures

Latest Case Study

Niswonger Children’s Hospital Foundation

The Niswonger Children’s Hospital Foundation, a part of the Mountain State Health alliance sought LIFT out to help raise awareness the hospital using ethnography, storytelling, and filmmaking.

Check It Out

Latest Blog Post

INFOGRAPHIC: The Difference Between a Consumer and a Patient

Are healthcare consumers and patients the same thing? Many of us use these terms interchangeably, but should we? 

Read More