LIFT's Latest

Seven Keys to Effective Healthcare Marketing

Learn strategic best practices rooted in design thinking that healthcare marketers can use to more effectively connect with and engage consumers on a human-to-human level.

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Custom Content

Making the Case for Custom Content

Custom marketing works! Here are some industry trends and facts.

Facts and Figures

Latest Case Study

Niswonger Children’s Hospital Foundation

The Niswonger Children’s Hospital Foundation, a part of the Mountain State Health alliance sought LIFT out to help raise awareness the hospital using ethnography, storytelling, and filmmaking.

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Latest Blog Post

33 questions we ask ourselves to create the most comprehensive human-centric personas

Creating personas for your marketing team can be tough. Creative block is real, and it can be a ...

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