Lift1428 is a design firm devoted to the healthcare space specializing in communications, marketing, and business strategy. We are experts in human culture, market understanding, user engagement, marketing, patient experience design, customer intimacy, customer acquisition, and personalized media. Using human science, design thinking, and taking a Human-to-Human (H2H) design approach, we provide targeted and innovative solutions to hospitals and health systems seeking to engage in more impactful conversations with the communities they partner with. Our comprehensive network of capabilities and business support partners establishes us as the only fully-integrated business development and marketing company serving the healthcare space. BUILDING + Share of Experience™
Our work tends to focus on three key audiences—clinical staff (at every level of care delivery, including physicians); consumers (including family members and caregivers); and the community a hospital serves. We influence important audiences to drive vital clinical and business results in the areas of community and user engagement, patient experience design, utilization of services, personal health accountability, population health management, marketing, and consumer education. Typical results of our work include revenue increases associated with more profitable patients; increased physician referrals; enhanced brand awareness and perception; lower costs; lower readmission rates; higher satisfaction scores (both patient and employee); healthier communities; more engaged employees, patients, and consumers; better healthcare outcomes; and, higher profitability of the hospital and health system. GROWING + Share of Experience™
Specifically, we leverage human sciences, research, business intelligence, analytics, and design thinking to produce highly personalized content, marketing, media, and communications solutions to the users of hospitals and health systems. We excel in helping our clients target and engage every user audience (patients, caregivers, clinical and non clinical staff, and the communities you serve) with relevant, personalized, and intuitive messages that inspire action and deliver measurable results.
Think education and guidance. Think design leadership, print, video, audio, email, digital, and related forms of highly targeted content designed to engage and move an audience or individual to take some form of action toward better outcomes and results—in both the clinical and non-clinical spaces. IMPACTING + Share of Experience™
Our mission is grounded in strategic excellence tempered with
human understanding, anthropology, and design thinking.
This helps us to understand you, your hospital, your business, your culture, your community, and your needs. Curiosity keeps us from assuming things that could lead to bad advice or poor strategic outcomes. This means we want honest and comprehensive answers from you—which will allow us to be confident and proactive about the relationship we build with you. We have a saying at Lift . . . communication leads to connection, which leads to trust.
In trusting relationships, honesty reigns supreme. We prefer to share the good, the bad, and the ugly in everything we do. If we believe that a particular engagement or business strategy will not work, we'll tell you. And we will tell you why . . . nicely . . . and with research and reasoning. We will provide an alternate solution for your consideration—and you will be honest with us and the circle continues—this is how we all succeed.
At Lift1428 we support a culture that is grounded in natural curiosity, design thinking, and iterative strategic development. We love the process of innovation, strategic planning, and creativity—this helps us to deliver amazing results. We embrace the adjacent possible, never shying away from the challenge of digging deep to get it right. We understand that in healthcare every community is different and every engagement must be personal—good design embraces uniqueness.
B2B? Check. B2C? Check. H2H—yep. At Lift1428, we know that healthcare is about human-to-human (H2H) interactions. We know that as valuable as technology is, you cannot design great results without the human in mind. We seek to truly understand the core of the community your serve, because understanding social settings and belief systems is foundational to successful user engagement. This is the heart and soul of impactful human engagement—understanding what people think and believe…and how they feel about what they think and believe. We help healthcare organizations embrace the value of anthropology and ethnography in solving important problems in business and clinical strategy.
We like a good plan. Remember, we ask a lot of questions and we listen very well. We appreciate the value of an iterative creative process and will need your input—so be prepared to be involved and informed. We like it when our clients are engaged, this is how we do our best work . . . and there aren't any surprises.
Trust but verify. Data is abundant and research is easily done. So why not measure if you can? We believe that everything we do can be measured in one form or another. So we prefer to ask questions and listen to our constituency . . . it goes back to that trust thing.
At Lift1428, we structure every engagement around a single point of contact . . . a design leader who understands the business of healthcare and the importance of design thinking to build impactful solutions. We surround your design leader with an amazing resource team who will know you and your organization very well. You can call them any time you like. We take this very personal . . . we love our work, and we understand that our careers are rooted in your success.
Life is short. We prefer to work with people who embrace the value of the human condition. We love good energy, and we embrace mutual respect. We do not compromise our human values for the sake of money or financial gain. We are regular people just like you—some of us are musicians, others of us sew or knit, and some of us have families (really big families . . . like this one guy with 4 little girls) and each of us embraces humanity and happiness in everything we do. We love our families—they like to see us and we like to see them—so we try to hang out with them when we can. That way, when we work on a project for you, we are fresh, sharp, and happy.
Engagement Spoken Here® is a serious mantra. H2H not a passing trend—it is the new imperative and a driving force in the transformation of our American healthcare system. Human-to-human engagement is the cornerstone of today’s strategic and marketing mandate in the healthcare space. Personalization is the new language of healthcare marketing, strategy, and innovation—it forms the basis of excellence in quality, outcomes, strategy, and user satisfaction.
We are curious.
We are honest.
We are design thinkers.
We are anthropologists.
We plan and present.
We test and measure.
We are accessible.
We believe in good energy.
We are not kitschy.
© 2012–2014 Lift1428, LLC
All rights reserved. Lift1428 and the Lift1428 logo; Engagement Spoken Here; and Share of Experience are registered trademarks of Lift1428, LLC.