Lift1428 is a marketing and communications company devoted to the healthcare space. Our team consists of strategists, designers, editors, developers, and marketing experts staunchly committed to the healthcare industry. We help hospitals and healthcare organizations impact positive business results while co-creating health & wellbeing within the communities they serve. We do this by developing marketing programs in the form of custom magazines (print & digital), direct marketing, digital experiences, and experience-based communication tactics. At LIFT we specialize in marketing designed to engage with and activate audiences or individuals to take action toward personal wellbeing, better clinical outcomes, and positive business results. BUILDING + Share of Experience®
Our work tends to focus on three key audiences—clinical and non-clinical staff; consumers (including family members & caregivers); and, the community a hospital serves. We build tools that influence important audiences and that drive important results in the areas of consumer education, consumer engagement, patient acquisition, patient experience, personal health accountability, population health management, and internal communications. Typical results of our work include revenue increases associated with more profitable patients; increased referrals; lower readmission rates; higher satisfaction scores; healthier communities; more engaged users; better healthcare outcomes; and, higher profitability for the hospital and the health system.
GROWING + Share of Experience®
At LIFT, we believe that the marketing & communication functions are inextricably linked to patient experience. Health and wellbeing is something that is co-created by the individual, the system that supports him or her, and the environment in which they live… so as marketers, we must foster well communities at an individual consumer level. To that end we help our clients nurture and grow what we refer to as Share of Experience® by designing and building tools intended to engage communities in important and impactful conversation about health, wellness, and personal behavior. We embrace human sciences, research, business intelligence, analytics, and design thinking to produce highly personalized content, marketing, media, and communications solutions directed toward the users of hospitals and health systems.
IMPACTING + Share of Experience®
Lift1428 is a B2C healthcare marketing firm. But more importantly, LIFT is H2H—our devotion to engagement and culture blended with our obsession with human-to-human (H2H) conversations helps us deliver impactful marketing programs focused on consumer education and important business results.
IMPACTING + Share of Experience®
LIFT designers and strategists take simple words and pictures and craft powerful branded content, custom publishing, and marketing experiences that align with today’s healthcare marketing imperatives. Think engagement, activation, and acquisition. Think consumer education and guidance. Think design leadership, print, video, audio, email, digital, and related forms of highly targeted content designed to engage and move an audience or individual to take some form of action toward better outcomes and results—in both the clinical and non-clinical spaces.
IMPACTING + Share of Experience®
This helps us to understand you, your hospital, your business, your culture, your community, and your needs. Curiosity keeps us from assuming things that could lead to bad advice or poor strategic outcomes. This means we want honest and comprehensive answers from you—which will allow us to be confident and proactive about the relationship we build with you. We have a saying at Lift . . . communication leads to connection, which leads to trust.
In trusting relationships, honesty reigns supreme. We prefer to share the good, the bad, and the ugly in everything we do. If we believe that a particular engagement or business strategy will not work, we'll tell you. And we will tell you why . . . nicely . . . and with research and reasoning. We will provide an alternate solution for your consideration—and you will be honest with us and the circle continues—this is how we all succeed.
At Lift1428 we support a culture that is grounded in natural curiosity, design thinking, and iterative strategic development. We love the process of innovation, strategic planning, and creativity—this helps us to deliver amazing results. We embrace the adjacent possible, never shying away from the challenge of digging deep to get it right. We understand that in healthcare every community is different and every engagement must be personal—good design embraces uniqueness.
B2B? Check. B2C? Check. H2H—yep. At Lift1428, we know that healthcare is about human-to-human (H2H) interactions. We know that as valuable as technology is, you cannot design great results without the human in mind. We seek to truly understand the core of the community your serve, because understanding social settings and belief systems is foundational to successful user engagement. This is the heart and soul of impactful human engagement—understanding what people think and believe…and how they feel about what they think and believe. We help healthcare organizations embrace the value of anthropology and ethnography in solving important problems in business and clinical strategy.
We like a good plan. Remember, we ask a lot of questions and we listen very well. We appreciate the value of an iterative creative process and will need your input—so be prepared to be involved and informed. We like it when our clients are engaged, this is how we do our best work . . . and there aren't any surprises.
Trust but verify. Data is abundant and research is easily done. So why not measure if you can? We believe that everything we do can be measured in one form or another. So we prefer to ask questions and listen to our constituency . . . it goes back to that trust thing.
At Lift1428, we structure every engagement around a single point of contact . . . a design leader who understands the business of healthcare and the importance of design thinking to build impactful solutions. We surround your design leader with an amazing resource team who will know you and your organization very well. You can call them any time you like. We take this very personal . . . we love our work, and we understand that our careers are rooted in your success.
Life is short. We prefer to work with people who embrace the value of the human condition. We love good energy, and we embrace mutual respect. We do not compromise our human values for the sake of money or financial gain. We are regular people just like you—some of us are musicians, others of us sew or knit, and some of us have families (really big families . . . like this one guy with 4 little girls) and each of us embraces humanity and happiness in everything we do. We love our families—they like to see us and we like to see them—so we try to hang out with them when we can. That way, when we work on a project for you, we are fresh, sharp, and happy.
Engagement Spoken Here® is a serious mantra. H2H not a passing trend—it is the new imperative and a driving force in the transformation of our American healthcare system. Human-to-human engagement is the cornerstone of today’s strategic and marketing mandate in the healthcare space. Personalization is the new language of healthcare marketing, strategy, and innovation—it forms the basis of excellence in quality, outcomes, strategy, and user satisfaction.
We are curious.
We are honest.
We are design thinkers.
We are anthropologists.
We plan & present.
We test & measure.
We are accessible.
We believe in good energy.
We are not kitschy.
STRATEGIC DESIGN PARTNERS
Cofounder :: KOR Health
BRANDING & UX
CEO :: Abeyon
Ian Chuang, MD
SVP, Healthcare Informatics &
Chief Medical Officer ::
DECISION SUPPORT & HIT
MEDICATION ADHERENCE & PHARMACOLOGY
Principal :: Athletic Restoration
Lead Developer ::
Graphic Web Design
Exec. Director, BI :: UHealth
HEALTHCARE MANAGEMENT & BI
CEO :: Playorities
COMMUNITY HEALTH & ENGAGEMENT
CEO :: Steven Martine Photography
CEO :: Miraculous Mutt
Mary Adams Bode
MARKETING & ADVERTISING
Owner :: John Bamber Photography
CEO & Cofounder :: CarePIN
MOBILE & EMERGENCY SERVICES
Founder :: RetraceHealth
Principal :: Albàn Communications
CEO & Cofounder ::
Napoleon Media Group
CEO :: LB Media Service
MARKETING & STRATEGIC PLANNING
EARLY CHILDHOOD UX
COMMUNITY ENGAGEMENT &
© 2012–2014 Lift1428, LLC
All rights reserved. Lift1428 and the Lift1428 logo; Engagement Spoken Here; and Share of Experience are registered trademarks of Lift1428, LLC.